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Solution for Manufacturers
Brand Manager Β· NSM Β· Trade Marketing

Your Brand in Control Across Every SKU, Region, and Channel β€” in Real Time

You pay for shelf space. PICSELL ensures it's yours. OOS Detection, Share of Shelf, Perfect Store Score, Anti-Fraud β€” automatically.

For:
Brand Manager β€” shelf and promo control
National Sales Manager β€” KPIs and regions
Trade Marketing Director β€” promo effectiveness
Brand KPI Dashboard Β· Live
Real-time
Coverage by SKU
68%β†’ 94%
↑ +26% this quarter
OOS %
4.2%β†’ 0.8%
↓ -3.4% improvement
Promo Compliance
61%β†’ 91%
↑ +30% with PICSELL
Perfect Store Score
54%β†’ 87%
↑ +33% in 3 months
Share of Shelf β€” ATB network Β· Kyiv
Your brand: 62%
Competitors: 38%
ATB Kharkiv: Share of Shelf dropped -8% over the week β€” audit recommended
Manufacturers that trust us:
Henkel
Lactalis
NestlΓ©
Diageo
Colgate
Where Brands Lose Money

Four Pain Points of Every Brand Manager

Every manufacturer faces these problems. The question is: how much will ignoring them continue to cost?

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OOS without alerts: competitors take your shelf space

You find out about Out-of-Stock from a monthly report β€” when a competitor has already taken your spot. Every empty shelf costs you customers you'll never get back.

PICSELL solves this: OOS Detection β€” manager alert within 2 minutes after the agent's photo.
🎭

Agent reports: fake photos, manipulation β€” you pay for nothing

An agent sent a photo of the "correct" shelf β€” but it was taken a week ago or in the wrong outlet. GPS can be bypassed. Excel reports can be faked. Without a system β€” you can't prove it.

PICSELL solves this: Anti-Fraud β€” GPS tags, photo metadata, shooting angle analysis β€” automatically.
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Promo without control: you paid for placement β€” verification is impossible

The retail chain confirmed placement of shelf talkers and wobblers. But nobody checks if they're actually there. You pay for promo β€” and don't know if it's working.

PICSELL solves this: POSM Control β€” promotional material presence recorded automatically at every visit.
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Perfect Store only in PowerPoint β€” the reality on shelves is different

Shelf standards are approved, the planogram is beautiful. But who checks whether it's followed in each of the 31,000 outlets? Nobody. That's why the real picture and the presentation are different things.

PICSELL solves this: Perfect Store Score β€” automatic scoring of every outlet across all KPIs.
How PICSELL Solves It

From Pain to Solution β€” Every Problem Addressed

β›”

OOS β†’ Vision AI alerts

Photo β†’ AI detects empty position β†’ alert to manager in 2 minutes

🎭

Fakes β†’ Anti-Fraud system

GPS verification + photo metadata + angle analysis = 0% fake reports

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Promo β†’ Perfect Store Audit

POSM materials checked at every visit β€” automatically

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Standards β†’ Perfect Store Score

A single metric for every outlet from agent to CEO β€” in real time

What brands get with PICSELL
βœ“Share of Shelf β€” real share vs competitors per outlet
βœ“OOS Detection β€” alert in 2 minutes, not a month
βœ“Perfect Store Score β€” 87% vs standard (Henkel case)
βœ“POSM Control β€” promotional materials in place, automatically
βœ“Anti-Fraud β€” GPS + photo metadata = 0% fakes
βœ“Power BI Dashboards β€” real-time data without Excel
99.9% accuracy
Offline-First
4-week implementation
Client Results

What Manufacturers Get with PICSELL

Average metrics across active clients after 6 months of use.

-15%
OOS level reduction
in the first quarter
+25%
Promo Compliance
with automatic POSM control
+12%
Sales Share
through shelf control
Client Case Study

Henkel β€” Perfect Store in Real Time

Henkel
FMCG Manufacturer Β· Perfect Store

Challenge: implement Perfect Store standards and monitor compliance in real time across the entire distribution network.

Before PICSELL β€” manual checks once a month, results a week later in PowerPoint. Decisions were made based on stale data.

All Case Studies β†’
"Perfect Store prototype in the final stage of implementation. PICSELL is the first system that showed us the real picture on the shelves β€” not the one we wanted to see in presentations."
87%
Perfect Store Score
-91%
Audit Time Saved
Real-time
Shelf Data
4 Weeks
Implementation
Ready to See the Real Picture?

We'll Show Your Brand's Perfect Store Score β€” live on real data

30 minutes. No preparation. We load your SKU base and show you how the system works.