After Delivery β No More Darkness. Your Brand Under Control in HoReCa
AI recognizes your product in menus, tracks competitor prices, and finds new outlets β automatically. No competitor has an equivalent.
After Delivery the BLACK BOX Begins
You delivered the product β and contact was lost. What happens with your brand in the venue? Each of these questions costs you real money right now.
Open the BLACK BOX βSix Reasons Why PICSELL HoReCa Is the Only One on the Market
No competitor has a HoReCa module of this level β not effie.ai, not Goods Checker, not Trax.
Menu Intelligence
AI Reads Menus from any format: photos, PDFs, Instagram, venue websites. Converts to structured SKU data automatically β without human involvement.
Price Monitoring
Your brand in menus vs competitor prices across cities and districts. Dumping detected automatically. Average price by region β in your dashboard.
Competitive Map
Google Maps + our data: where competitors are, where you're not yet present, which venues opened last month. Full market picture in one dashboard.
Lead Generation
New venues on the map β automatically via Google Maps API. Immediately with contacts and potential assessment. Your team receives ready-to-go leads.
Cocktail Analytics
Which cocktails featuring your brand are popular and where? Sentiment on Instagram and Telegram β automatically. A new weapon for Trade Marketing.
Compliance Control
Contract conditions β menu presence, exclusivity, minimum price. Violations detected automatically across all venues simultaneously.
End-to-End Analytics Pipeline
From menu photos to ready leads and alerts β fully automatically.
Data Collection
Photos, PDFs, OCR, Instagram, venue websites
AI + NLP
Menu recognition and SKU mapping
Validation
Data verification and structuring
Analytics
Price comparison, SoM, trends
Action
Alerts + leads + recommendations
PICSELL HoReCa vs Market
| Capability | PICSELL HoReCa β¦ | Manual Monitoring | Nothing |
|---|---|---|---|
| Automatic menu reading | β AI, any format | β 1-2 times/year | β |
| Competitor prices real-time | β Daily, automatically | β Manual, rarely | β |
| New venues (leads) | β Google Maps API | β | β |
| Contract control | β Automatically | β Selectively | β |
| Cocktail Analytics | β | β | β |
| Scale 1000+ outlets | β Automatically | β Impossible | β |
We'll show how many of your competitors are in HoReCa right now
Free audit of your brand's presence in 50 venues β no registration needed, in a 30-minute demo.