Client Context

Lactalis is one of the world's largest dairy manufacturers. In Ukraine — 12 brands, 1,500+ SKU, connected to a retail network of more than 847 outlets.

Challenge

Before PICSELL, the Lactalis team worked using the traditional approach: agents collected data manually, passed it to analysts, and a PowerPoint report appeared 3–5 days later.

Key Issues:
  • Delay between OOS and response — from 3 days to a week
  • Inability to verify real product availability on the shelf
  • Actual Share of Shelf unknown until the next visit
  • Manual Excel processing took up 20% of analysts' working time
  • HoReCa channel — complete unknown

PICSELL Solution

After negotiations, it was decided to launch the full PICSELL ecosystem — without half-measures.

What was implemented:
  • PICSELL Vision AI — shelf recognition at 99.9% accuracy
  • PICSELL Sales App — agent's mobile office
  • Power BI dashboards with automated data collection
  • HoReCa Radar — venue monitoring and lead generation

How Implementation Proceeded

1

Week 1: Audit & Onboarding

Loading the SKU database, setting up planograms, connecting to Lactalis' accounting system.

2

Week 2: Team Training

Onboarding 200+ sales representatives — 30 minutes per agent. First real photos arrived on the very first day.

3

Week 3: Pilot at 50 Outlets

First data in the dashboard. First OOS detected and manager alerts triggered. The team saw the real shelf for the first time.

4

Week 4: Full Launch

All outlets online. Automatic alerts active. The last Excel report written. Shelf data — in real time.

Results

4 weeks after launch, Lactalis got what it was looking for:

  • ✓0 manual Excel reports — all data automatically in Power BI
  • ✓OOS detected in 2 minutes instead of 3–7 days
  • ✓847 new HoReCa outlets found by Radar in the first month
  • ✓23% conversion of leads into new HoReCa clients
  • ✓300% ROI from the Radar module in the first quarter
"PICSELL replaced an entire team that lived in Excel. Now we see the real picture for every outlet in real time." — Oleksandr K., Commercial Director, Lactalis Ukraine