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About Us

We're Building Sales OS for the FMCG Market β€” from Ukraine for the World

PICSELL is an Imperia Holding product born from the real pain of the FMCG market. From a simple tool for field teams to a full AI ecosystem.

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SKUs Recognized
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Outlets
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Agents Online
99.9%
Vision AI Accuracy
Mission

Why We Do This

"To make every shelf, every restaurant, and every sales agent part of one unified system where data turns into action. To make the FMCG market transparent and manageable β€” through AI, data, and automation."

Company

PICSELL β€” part of Imperia Holding

A team of engineers and FMCG experts from Kyiv. Methodology β€” SCRUM with 2-week sprints. Every two weeks clients receive new features.

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Kyiv, Ukraine
Office & R&D Center
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SCRUM Β· 2-Week Sprints
New features every 2 weeks
🏠
Imperia Holding
Diversified technology group
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info@picsell.ai
picsell.ai
Clients That Trust Us
Lactalis
Full Transition
Henkel
Perfect Store
Bayadera
Sales App
NestlΓ©
Vision AI
Technology

Why Our Technology Is Better

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Proprietary Neural Network

We don't buy Vision API from third parties. Our neural network is trained on millions of photos of Ukrainian FMCG shelves.

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Offline-First Architecture

Critical for Ukraine. All data is stored locally; synchronization is automatic when connection is restored.

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Data on Ukrainian Servers

Full GDPR compliance. Your data is not shared with third parties and remains in Ukraine.

Team

The People Behind PICSELL

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Serhiy Pylypyshen
CEO & Founder
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Ivan Stolyaruk
CFO
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Dmytro Kuznitsov
Project Manager
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Maksym Badzyun
Product Manager
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Diana Ivanyuk
Client Manager
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Armen Tsaturian
Senior DevOps / Lead Engineer
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Artem Korovnichenko
Lead Power BI Engineer
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Oleksandr Venger
Full-Stack Developer
PICSELL vs Market

Why Companies Choose PICSELL

CriteriaPICSELL ✦Vision AI Specialist (UA)Image Recognition (UA)SFA Platform (UA)Global Vision AI
Vision AIβœ“ 99.9%β—βœ“βœ—βœ“
SFA / Field Salesβœ“β—βœ—βœ“βœ—
HoReCa Intelligenceβœ“βœ—βœ—βœ—βœ—
Offline-Firstβœ“βœ—βœ—β—βœ—
Implementationβœ“ 1–4 weeks◐ 2–3 moβœ“βœ— 6+ moβœ— 3–6 mo
Price for SMBβœ“β—βœ“βœ—βœ—
UA Supportβœ“βœ“βœ“β—βœ—
Roadmap 2026-2027

Where We're Headed

Completed
2024-2025

Vision AI + SFA

Proprietary Neural Network 99.9%, Sales App, first clients

Completed
Q1 2026

HoReCa + Radar

Menu Intelligence, Google Maps Lead Gen, Price Monitoring

In Progress
Q2-Q3 2026

AI Copilot + UA Scale

Text-to-SQL, trigger alerts, cashflow generation

Planned
Q4 2026 - 2027

Poland, Romania, Kazakhstan

Expansion into Central European markets

Building the Future of FMCG Together

Book a Demo or Discuss Partnership

info@picsell.ai Β· picsell.ai Β· Kyiv, Ukraine