See the shelf. Run the field. Own the market.
Vision AI, field sales, HoReCa and competitive intelligence — in one app for every role.
Trusted by
One platform — every role
Data flows from the field up to intelligence, and insights loop back into the visit — a closed loop.
Pick a role to highlight its path · tap again to reset
All field execution — in one app
See the shelf through AI
A phone photo — and in seconds the shelf, share and planogram are recognized.
Run sales in the field
The whole sales-rep cycle in one app.
Run your team and outlets
The foundation of field execution.
Market intelligence competitors don't have
Own the bar and restaurant
See your shelf and competitors — offline and online
Track presence, pricing and placement — on retail shelves and on retailers' and marketplaces' online storefronts. See your own visibility, competitor activity and new outlets.
Figures shown are illustrative.
We don't report the problem — we close it in the visit
Vision spots the empty slot → alert + task.
Shelf Share → win facings back.
Planogram Compliance → fix.
Promo Management + photo check.
| Pain | How we close it | When | Module |
|---|---|---|---|
| OOS noticed weeks later | Vision spots the empty slot → alert + task | in the visit | Vision+Core |
| Fake photos / GPS | Photo quality control + visit GPS | in the visit | Vision+Core |
| Competitor pushes you out | Shelf Share → win facings back | in the visit | Vision |
| Layout ≠ planogram | Planogram Compliance → fix | in the visit | Vision |
| Promo not executed | Promo Management + photo check | in the visit | Field+Vision |
| Reps don't close, debts | Catalog+orders, debts/payments, CRM | in the visit | Field |
| HoReCa "darkness" | Menus, brands, Share of Menu, prices | real-time | HoReCa |
| You don't see competitors | Digital Shelf parses the market → deltas, new outlets | daily | Digital Shelf |
| Chaotic routes | Route/Sales Planning, routes, GPS | planning | Field+Core |
| Data in Excel | Unified analytics + Power BI | real-time | Analytics |
| Manager analyzes by hand | AI Assistant: insights, reports, chat | on demand | AI Assistant |
PICSELL closes all 11 pains — 6 of them right in the visit, not after it.
An honest comparison with the alternatives
PICSELL
Vision + Field + HoReCa + Digital Shelf in one app for every role.
Classic SFA
Strong field sales, routes and order-taking.
IR only
Deep shelf and planogram recognition.
| Capability | PICSELL | Classic SFA | IR only |
|---|---|---|---|
| Core | |||
| Routes, visits, GPS | |||
| Store Check / Perfect Store | |||
| Tasks + photo reports | |||
| Assortment matrices + price monitoring | |||
| Field | |||
| Catalog + ordering | |||
| CRM + client card | |||
| Promo Management + Gift Sets | |||
| Debts / payments / returns | |||
| 1C / ERP integration | |||
| Vision | |||
| Shelf recognition (SKU, price tags) | |||
| Shelf Share | |||
| Planogram Compliance | |||
| Real-time AI Validation | |||
| Photo quality control (anti-fraud) | |||
| Market intelligence | |||
| Digital Shelf — competitor price web-parsing | |||
| HoReCa Intelligence | |||
| New competitor outlet monitoring | |||
| Analytics + AI | |||
| Dashboards / Power BI | |||
| AI Assistant (chat, insights, reports) | |||
| Unified analytics across channels | |||
| Model | |||
| All roles in one app | |||
| Pricing calculator on the website | |||
| Local support (UA) | |||
| Transparent pricing | |||
Competitors have real strengths (SFA in the field, IR in recognition) — ✓ marks where it's true. Our wedge is breadth, transparency and local support.
Estimate your monthly cost
Estimate only — final pricing is agreed individually.
Your data, protected
EU infrastructure, role-based access and GDPR-ready practices — we claim only what is true.
Data in the EU (Frankfurt)
Hosting and databases located in Frankfurt, EU.
Encryption
Data encrypted in transit and at rest; keys kept in a vault.
Role-based access (RLS)
Row-Level Security — every user sees only their own data.
GDPR-ready
Built with GDPR requirements in mind (not a certification claim).
Backups
Regular automated backups of your data.
Local support (UA)
Support in Ukrainian from a local team.
See PICSELL on your own shelf
A personalized demo on your real outlets — see exactly how PICSELL works for your business.
Book a personalized demo
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