See the Shelf. Lead the Team. Win the Market.
AI Platform for FMCG: shelf recognition, SFA, and HoReCa analytics — all in one solution
Where Business Loses Money Every Day
Every FMCG manufacturer and distributor faces these problems. The question is: how much does it cost to ignore them for another year?
"You'll know about OOS not in a month — in 2 minutes or never"
An empty shelf = a customer lost forever. Without real-time control, you see this only in next month's report — when a competitor has already taken your spot.
"Fake photos, GPS manipulation — you pay for work that nobody controls"
An agent reports 20 visits. How many were real? GPS can be faked. Photos can be taken from old ones. Excel reports — submitted from last week. You will never know.
"Competitors are displacing your brand every day — you'll find out at the quarterly meeting"
While your Brand Manager prepares a PowerPoint report, a competitor has grown their shelf share by 15% in key chains. Syndicated data is expensive and always lagging.
"After delivery to HoReCa — darkness begins. Where is the product? What does it cost on the menu?"
You deliver to a restaurant and... silence. Is your product on the menu? At what price? How many competitors are nearby? Who hasn't become your client yet? Without PICSELL — you'll never know.
From Photo to Decision — in <2 seconds
Three simple steps. No complex deployments. First data — on day one.
Agent takes a photo
A sales rep opens PICSELL and photographs the shelf or menu. AI checks photo quality right in the app — before upload. Offline mode: everything is saved locally.
AI Analyzes Automatically
Our neural network recognizes every SKU, OOS, prices, Share of Shelf, and promotional materials in seconds. 99.9% accuracy through the combination of AI and human verification.
Data → Decision
Power BI dashboard updates in real time. AI agent generates trigger alerts: "ATB shows anomalous shelf share drop — urgent audit recommended".
Modular Ecosystem
Take only what you need now. Scale — when ready. Everything integrated into one platform.
Vision AI
Shelf recognition: OOS, Share of Shelf, prices, Perfect Store — automatically
Sales App
Agent mobile office: orders, routes, merchandising, CRM — offline
HoReCa Intelligence
Menu, price, and competitor monitoring across thousands of venues — automatically
Analytics
Power BI dashboards + AI Copilot that finds anomalies and recommends actions automatically
Radar
Market monitoring: competitor prices, new outlets, geographic analytics
Choose Your Solution
Your brand in control across every SKU, region, and channel
Share of Shelf, OOS Detection, Perfect Store Score, Anti-Fraud — all in real time. No fake reports.
More visits, lower costs — mobile office for agents
Smart routes, real-time orders, Supervisor View, CRM 360° — everything the field team needs.
Your competitors are already in 200 restaurants — you'll know first
Menu Intelligence, Competitive Map, Price Monitoring, Lead Generation — no competitor in Ukraine has an equivalent.
Numbers That Market Leaders Trust
Comparison with Typical Solutions
We are the only platform with Vision AI + SFA + HoReCa + Offline-First in a single product.
| Platform | PICSELL ✦ | Vision AI Specialist (UA) | Image Recognition (UA) | SFA Platform (UA) | Global Vision AI | SFA Solution (EU) |
|---|---|---|---|---|---|---|
| Vision AI Recognition | ✓ 99.9% | ◐ partial | ✓ | ✗ | ✓ | ✗ |
| SFA / Field Sales | ✓ | ◐ basic | ✗ | ✓ | ✗ | ✓ |
| HoReCa Intelligence | ✓ | ✗ | ✗ | ✗ | ✗ | ✗ |
| Offline-First Mode | ✓ | ✗ | ✗ | ◐ | ✗ | ◐ |
| SMB Pricing | ✓ affordable | ◐ | ✓ | ✗ expensive | ✗ enterprise | ◐ |
| Implementation | ✓ 1-4 weeks | ◐ 2-3 mo | ✓ | ✗ 6+ mo | ✗ 3-6 mo | ◐ 2-4 mo |
| Local Support | ✓ | ✓ | ✓ | ◐ | ✗ | ✗ |
Real Results. Real Numbers.
From Excel Reports to Real Time — Full Migration to PICSELL in 4 Weeks
Ready to See Your Shelf Differently?
Book a personalized demo — we'll show how PICSELL works for your specific business. No sales scripts. No obligations.
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